Loud

Volume gets everyone’s attention. It’s powerful, and all too often, it can’t be ignored. But it’s also a cheap trick. You can hide in loud. It covers the truth of lousy pitch, weak songs, or a bad performance in the same way over-the-top visual effects deflect your attention from a weak narrative and one dimensional, cardboard characters. I’ve watched film editors use loud to sell an edit to a client. Sound-mixers can use it to sell a mix, and politicians try to use it to sell policy, but it’s bad juju. In the end, bad is bad no matter how loud it is.